Help others promote public accounts and make money. How to promote WeChat public accounts?

When it comes to online novels, most people are familiar with them. Reading novels is just like reading TV series. Once you take one more look, you can’t stop. It is precisely because of people's curiosity, coupled with a reasonable distribution mechanism, that the "Official Account Novel" project was derived.

There is a group of such public accounts, and you may follow them from various channels: Tieba, Weibo, QQ group, Douyin, bidding...

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 1

After following, they divided the novels into two different categories, "male" and "female", in such a public account, and some will focus on only one category.

No matter whether you are a man or a woman, there is always a type of novel that you are interested in. With attractive titles and pictures, people will be more eager to click in.

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 2

As long as you click in and read two chapters, 80% of people will have the urge to continue reading, after all, the content is so attractive!

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 3

I kept reading like this, and I couldn’t stop. I finally reached Chapter 18. I clicked to continue reading, but suddenly an interface popped up:

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 4th

Reading coins? What are reading coins? I looked at it carefully again and found that they wanted me to top up!

You have to pay to read the rest. I worked so hard to read 18 chapters, and you tell me this?

Should I top up the money? Or not? After hesitating for a while, I decided to top up - "I'll finish reading this article first."

The above is a basic psychological description of a paying fan. The first stage of payment is completed here. If fans later find that they do not have enough reading coins, most of them will recharge again until they choose to become platform members.

This process is the principle of "public account novel" distribution, so how can we operate this project well? How to make novel distribution a profitable channel?

We will explain this in detail in the following article.

1. The Monetization Process of Novels

Before introducing the full text, let’s talk about the basic monetization process of public account novels:

①. Set up a service account novel bookstore.

The holders of novel distribution systems will develop novel bookstores for mobile phones, some of which have paid content that can only be seen after recharging; novel bookstores generally require the use of service accounts to set up, which will be explained in detail later.

②. Intercept the climax and induce payment.

Through data analysis, we extract the most popular chapters of popular novels and make the novel end abruptly at the climax. Users who want to continue reading can only pay.

③. Forward to Moments or public accounts to attract traffic

You can find some good novels in the bookstore backend and then forward them to your circle of friends or public accounts. Of course, there are more than one way to attract traffic.

④. Earn profits.

As long as your friends in WeChat Moments or users of the official account recharge, you can get benefits.

The above is the profit model of operating a public account novel. To put it simply, it can be understood in one sentence: inducing users to pay to read novels.

2. Three profit models of novels

After understanding the general process, let's talk about the profit model. Novel projects are mainly divided into three models: dispatching, agency, and distribution. So how do these three models operate?

1. Order dispatch mode

The distribution mode is to deliver promotional materials to the target objects. This can be understood as handing out flyers in real life, and on the Internet it is the forwarding mentioned earlier. You just need to forward the novel to your circle of friends.

The order dispatching mode is very simple to operate and is more suitable for people who have a large number of fans on their personal accounts, especially those whose fans are mostly female and young people. But it has a shortcoming: if there are many friends in the personal account, WeChat will automatically block some of them. It is recommended to disperse the fans.

2. Proxy Mode

The agency model is based on dispatching orders. If you forward the novel to your circle of friends and your friends are attracted by the order distribution model, then your friends can become your agents, that is, your downstream customers.

However, it is not very popular on WeChat, mainly because of the ban by Tencent. Secondly, when your downstream customer completes the novel distribution agency, he can only get a small percentage of the share, and you, as the upstream customer, will take his share in proportion, so the downstream customer will get even less.

3. Distribution Model

The distribution model needs to be carried out through traffic diversion. Here you need to use a public account, preferably a service account, because a certified service account can open agents and dispatch orders.

In conjunction with the novel operator, a sub-site will be built for you. You can decide whether to open the order distribution model or the agency model. The profit of this model is 90%, and the better the official account is operated, the more profit you will make.

At present, the distribution model is the mainstream model with more operations.

3. Three types of novel distribution accounts

In novel projects, there are currently three mainstream types of accounts. Different accounts have different effects. Only by understanding the different positioning of each account can you choose the channel that suits you.

1. WeChat subscription account

WeChat subscription accounts can push messages once a day, which allows distribution copy to reach their fans at a high frequency, ensuring open rate and conversion rate.

Since the entrance to the subscription account is deep, the subscription accounts that users follow will be collected in the "Subscription Accounts" of the chat list, which are not easy to be seen. Also, because users generally follow many subscription accounts with a lot of messages, the only way to attract users' attention is to work hard on the push time and title.

Currently, due to the revision of WeChat, push messages can only display two articles in the subscription account messages, and the remaining messages are folded. This makes the effect of distributing multiple novels by the subscription account at the same time not as good as before.

2. WeChat Service Account

WeChat service accounts can push messages four times a month. The messages are directly displayed in the chat list and are easily noticed. As mentioned before, service accounts can support agents, so after the subscription account was revised, the service account became the most suitable public account for the novel distribution project.

However, because the service account has only four push opportunities per month, you will get better results by choosing high-quality pictures and texts when operating the novel distribution project. It is recommended that the four pushes each month be made on Saturdays or weekends, as the effects are often better during non-working days.

3. WeChat personal account

What a personal WeChat account needs to do to distribute novels is to accumulate traffic, which is different from the other two types of public accounts. What you need to do is add as many friends as possible to your account to ensure the coverage of each circle of friends.

The advantage of a personal account is that it is easy to monetize. The fans attracted can be used to operate other projects for monetization at the same time, such as Taoke, etc.

4. Selection of distribution platform for novels

Let’s first talk about what the distribution platform does?

First of all, there is the profit. If someone recharges through your promotional link, you can get 90% of the profit. The operator will open an independent backend for you, which is convenient for detecting operational data such as the click rate, order volume, number of registered members, etc. of the novel. It can generate promotional links for novel chapters with one click, allowing you to freely annotate links, promote, and assign orders freely.

There are many novel distribution platforms. Just search Baidu and you will see several pages. Generally, the platforms on the first page are good. So how do you choose a good novel distribution platform among so many platforms?

1. See whether it is formal or not.

When choosing a novel platform, you must pay attention to choosing a formal novel platform. Because regular novel platforms will not charge any fees, will not be inaccessible, and will not deduct the distribution volume you have worked hard to achieve. However, you may encounter the above situation on some unscrupulous pirated platforms. If you accidentally make the wrong choice, it will only reduce your own profits.

2. See whether the content is good or bad.

If the platform is just formal, it does not have much advantage. It must also have good content to allow distributors to attract users in order to obtain long-term benefits. This depends on the platform's own creative capabilities and its ability to obtain high-quality resources. If the capabilities are good and it has the latest and hottest novel content, the platform will be better.

Currently, the mainstream novel distribution platforms include: Baozou, Zhangzhongyun, etc.

5. Three major ways to attract readers to novels
The process of the novel project is very simple, as mentioned before: attract traffic and fans - users read and become interested - induce payment.

Let users see the novel copy. Official accounts and personal WeChat accounts are just channel tools for placing distribution links. So how to promote and attract traffic? This is the first step and the core key.

There are three mainstream channels for attracting traffic for novels: Tieba, Weibo, and Tik Tok. Next, we will explain how to play different channels:

1. Tieba traffic diversion

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience No. 5

On the mobile version of Baidu Tieba, open the homepage, and you will see many recommended hot posts, which are the homepage posts. The homepage posts have a good traffic-generating effect and have extremely high exposure.

The purely hand-typed and long-image resources of popular novels on the homepage are a good source of traffic.

Help others promote public accounts to make money,

However, pirated resources are plagued by official crackdowns on Tieba, so some users will post on Tieba to ask for resources.

If the post created by the user appears on the homepage, you can comment on the distribution copy of popular novels on it. The operation is to make the novel text into a picture within 100 layers of comments on the homepage, and leave a public account to attract traffic.

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 6th

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 7

This method works very well, and the results can be seen from the replies to the comments. Multi-account operation is the best way to go.

2. Weibo traffic

①. Account packaging.

First, buy a large number of fans; then change the Weibo avatar. If the avatar is positioned as a female, then continue to post photos of female life on Weibo for a period of time. If combined with Weibo red envelopes, you can attract a large number of male fans in a short period of time.

How to buy a large number of fake Weibo followers? Just go to the QQ group and search.

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 8th

②. Distribution copy.

When the weight of Weibo is raised to a certain level, you can process the novel recommendation copy. Use the 135 editor to make the copy into a growth chart, put a distribution QR code behind the picture, add the words "Weibo picture length limit, please scan the code to view more content", and guide people to follow the official account.

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience No. 9

③.Intercept hot topics.

It is important to intercept traffic from hot topics. When posting on Weibo, we can put the distribution link at the end of the Weibo. As long as users follow the topic, they can see the distribution copy.

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 10th

④. Paid promotion of a single post on Weibo.

This is the most effective operation for distributing novels on Weibo. We can first do a test, select 24 relatively good novels, and publish a distribution Weibo every hour during the day according to the above method. In the background, based on the time periods with the highest user activity and the highest conversion rate, we can select the prime time period and concentrate on paid promotion.

3. Tik Tok traffic diversion

Tik Tok can be said to be the most popular short video platform at the moment, with large traffic, simple operation and easy to use.

①. Produce video content.

First, take screenshots of the exciting parts of the novel. You can also make pictures of the eye-catching novel text as before, organize and save them, and finally make them into a video in PPT format.

Generally, those who watch the video carefully and are attracted by the video content and click on our homepage are users who like to read novels, and they will be directly induced to follow the official account.

②Home page traffic diversion.

The method of attracting traffic is very simple, just leave your public account in the personal introduction. Try to avoid sensitive words when using the three words “official account” and replace them with other similar words (gongzhonghao).

Project Secrets: How to Make Money and Promote Public Account Novels (Practical Tips) Public Account WeChat Micro-business Traffic Draining Experience 11th

After users follow the official account, we can set up fan check-ins, such as signing in to get book coins, in order to increase fan stickiness and retain fans. The function of book coins is to be used for reading books. When fans do not have enough book coins, they will naturally choose to recharge.

You can also do limited-time free activities in the free zone. Of course, the novels participating in the free event must be long enough so that fans cannot finish reading the novel within the free period. If the novel cannot be finished, some fans cannot suppress their curiosity and will choose to recharge to read the ending of the novel.

If you still don’t understand how to drive traffic to Douyin, you can read my article: "Teach you from scratch how to make money with Douyin - techniques for attracting fans and monetizing", which contains the most detailed introduction to how to use Douyin.

Finally, the official account novel project is a systematic, long-term and stable money-making project. After reading the full text, we can summarize it into two major systems: one is the selection and setting of the official account and distribution platform (the first four points), and the other is the way to promote and attract traffic (the fifth point).

It is particularly important to handle the relationship between the two well, especially the promotion and traffic diversion part. The platform's mechanism and copyright ownership are gradually being improved. When everyone can build a similar infrastructure, whoever can attract more paying fans will surely gain more profits.