Easy Digital Downloads (EDD) is a WordPress plugin that allows you to sell digital products on your website. It is a lightweight and powerful solution that has been designed specifically for selling digital products such as software, eBooks, music, videos, and other digital files. With EDD, you can create a fully-functional online store and sell digital products directly from your WordPress site.

EDD includes many features that make it easy to manage your digital products and track your sales. You can set up pricing options, discount codes, and product variations. You can also track your sales and revenue with real-time reporting and analytics. EDD integrates with popular payment gateways like PayPal, Stripe, and Amazon Payments, and it supports multiple currencies and languages.

One of the advantages of EDD is that it has a vast library of extensions that allow you to add more functionality to your online store. You can integrate with popular email marketing services, create custom checkout fields, and offer upsells and cross-sells. EDD also has a wide range of themes available that are specifically designed for digital product stores.

EDD is also designed to be developer-friendly, which means that developers can easily customize the plugin and extend its functionality to suit their needs. EDD provides a range of hooks and filters that developers can use to modify the plugin's behavior and integrate it with other WordPress plugins and themes.

Another key advantage of EDD is its customer support. The plugin is developed and maintained by a team of experts who provide excellent support to users via email, forums, and other channels. They also provide extensive documentation and tutorials to help users get the most out of the plugin.

EDD is available in both free and paid versions. The free version provides all the basic features required to set up an online store and sell digital products. However, if you require more advanced features and functionality, you can upgrade to one of the paid versions, which start at $99 per year.

In summary, Easy Digital Downloads is a powerful and flexible solution for selling digital products online. It provides all the features and functionality required to create a fully-functional online store, and its extensive library of extensions and themes makes it easy to customize and enhance the plugin to suit your needs. Whether you're a beginner or an experienced online retailer, EDD is a great choice for selling digital products on WordPress.

Some of the key features of Easy Digital Downloads include:

Easy Setup: EDD is very easy to install and set up, even for beginners. You can start selling digital products on your WordPress site in just a few minutes.

Customizable checkout: EDD allows you to customize the checkout process with fields, labels, and other elements that can be customized to match your branding and preferences.

Payment Gateway integrations: EDD integrates with many popular payment gateways like PayPal, Stripe, and Authorize.net, making it easy to accept payments from customers.

Discount codes: EDD allows you to create discount codes and promotions to encourage customers to buy more products.

Reporting and analytics: EDD provides real-time reporting and analytics to help you track your sales, revenue, and customer behavior.

Multiple Currency support: EDD supports multiple currencies, making it easy for you to sell your digital products to customers all around the world.

Extension Library: EDD has a vast library of extensions that allow you to add more functionality to your online store. You can integrate with popular email marketing services, create custom checkout fields, and offer upsells and cross-sells.

Customizable emails: EDD allows you to customize the emails that are sent to customers after they make a purchase. You can include branding, personalized messages, and other elements to provide a better customer experience.

Customer management: EDD provides tools for managing customers, including their purchase history, contact information, and other details. This makes it easier to provide customer support and create targeted marketing campaigns.

Affiliate program: EDD has an affiliate program that allows you to reward affiliates for promoting your digital products. This can help you reach new audiences and generate more sales.

GDPR compliance: EDD is GDPR compliant, which means that it provides tools and features to help you comply with the European Union's General Data Protection Regulation.

Security: EDD is designed with security in mind and includes many features to protect your website and customers' information. This includes regular updates, password protection, and SSL encryption.

In addition to these features, EDD is known for its user-friendly interface and excellent customer support. The plugin has a large community of users and developers who provide helpful tips and advice, as well as custom solutions for specific needs.

Easy Digital Downloads has received mostly positive reviews from users and reviewers alike. Here are a few examples:

"EDD is an excellent plugin for selling digital products. It's easy to use, has a lot of features, and provides excellent support." - WPExplorer

"EDD is hands-down the best solution for selling digital products on WordPress. It's easy to use, highly customizable, and has excellent support." - WPMayor

"I've been using EDD for several years now, and it's been an essential part of my online business. The plugin is easy to use, reliable, and provides excellent value for money." - WPBeginner

"EDD has everything you need to sell digital products online, from a customizable checkout to built-in analytics. The plugin is highly recommended for anyone looking to start selling digital products on their website." - WPForms

"EDD is the go-to plugin for selling digital products on WordPress. It's easy to use, highly customizable, and provides excellent support. I would highly recommend it to anyone looking to sell digital products online." - Torque

Here are some pros and cons of using Easy Digital Downloads:

Pros:

Easy to use and set up, even for beginners.

Provides a range of features and functionality for selling digital products online.

Highly customizable, with a wide range of extensions and themes available.

Supports multiple payment gateways and currencies, making it easy to sell digital products globally.

Excellent customer support and extensive documentation.

Cons:

Limited support for physical products or services.

The free version has limited functionality, and users may need to upgrade to a paid version to access advanced features.

EDD is focused on selling digital products and may not be the best choice for online retailers selling a wide range of products.

Some users have reported compatibility issues with other WordPress plugins or themes.

Advanced customization may require some coding knowledge.

Easy Digital Downloads is a powerful and flexible solution for selling digital products online. It's easy to use, has many features and extensions, and provides excellent customer support. Whether you're a small business owner or a large online retailer, EDD can help you grow your business and reach new customers.

: Digital eCommerce Plugin for WordPress / Easydigitaldownloads / Easy Digital Downloads (EDD) / Easy Digital Downloads /